University of Memphis Athletics
Memphis Athletics Names Accent Jewelers the Official Jeweler and Gold Buyer of the Memphis Tigers
Jul 16, 2026 | General
MEMPHIS, Tenn. – Memphis Athletics and locally-owned Accent Jewelers announced a comprehensive partnership agreement centered around premium naming rights, fan experience activation and community engagement.
As part of the multi-year collaboration, which was facilitated by Learfield's Tiger Sports Properties, Accent Jewelers becomes the naming rights partner of the Accent Jewelers Club space inside the newly renovated Simmons Bank Stadium and is now designated as the "Official Jeweler and Gold Buyer of the Memphis Tigers."
"Accent Jewelers is already a valued community business and is now making a significant commitment to the advancement of our athletic programs and fan experience," said Dr. Ed Scott, Senior Vice President & Director of Intercollegiate Athletics at the University of Memphis. "We couldn't be happier with their devotion to the Tigers and our fanbase."
Additional provisions through the partnership include prominent in-venue branding and signage across football, men's basketball and Olympic sports as well as promotion and education around Accent Jewelers' various local charitable relationships.
Looking forward, Accent Jewelers also hopes to connect more deeply with the Tiger fanbase by working with Memphis Athletics on the design and creation of Memphis Tiger-branded jewelry pieces to be displayed and sold in-store and inside the Accent Jewelers Club during Tiger Football home games.
"For more than 35 years, Accent Jewelers has been honored to serve the Mid-South. As a locally-owned family business with multiple University of Memphis alumni owners and employees, we see this partnership as an incredible opportunity to celebrate the pride, tradition, and passion that make this city special," said Steven Jenkins, CEO of Accent Jewelers. "It also represents much more than signage or branding – it reflects a shared commitment to excellence, community, and the future of Memphis. We're honored to be part of the Tigers family and look forward to creating lasting memories with fans while supporting the continued success of Memphis Athletics."
Accent Jewelers will also work to enhance the gameday experience for Tiger fans, sponsoring various in-game promotions during Memphis football and men's basketball home games such as the new Accent Jewelers Kiss Cam.
Additionally, the Memphis-based jeweler and gold buyer will be spotlighted during football and men's basketball radio broadcasts across the Mid-South with advertisements on the Memphis Tiger Network.
"The new Accent Jewelers Club represents exactly what we're striving to build as part of the transformed Simmons Bank Liberty Stadium experience," said Greg Gaston, General Manager of Tiger Sports Properties. "Accent Jewelers has been a trusted Memphis institution for decades, and we're excited to partner with a company that shares our commitment to excellence and our passion for this community."
Tiger Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for University of Memphis Athletics and oversees all sponsorship agreements on behalf of the Tigers.
HOW TO FOLLOW THE TIGERS: For complete information on Memphis Tigers Athletics, visit www.GoTigersGo.com and follow the team's social media channels on Twitter, Instagram and Facebook.
ABOUT ACCENT JEWELERS
Founded in 1989, Accent Jewelers is a family-owned Memphis business dedicated to serving the Mid-South with integrity, professionalism, and exceptional customer service. Backed by a highly trained team of jewelry professionals, Accent Jewelers provides expert appraisals and a comprehensive range of jewelry services while remaining committed to helping customers make informed decisions with confidence. The company is also recognized as the region's leading buyer of gold, silver, diamonds, coins and other valuables, further reinforcing its reputation as a trusted resource throughout the Mid-South.
ABOUT MEMPHIS ATHLETICS
The University of Memphis Tigers compete in NCAA Division I athletics and are a charter member of the American Conference. Memphis sponsors 19 intercollegiate sports and has built a tradition of excellence through conference championships, postseason appearances, bowl victories, NCAA Tournament berths and the development of student-athletes who excel in competition, the classroom and the community. The Tigers have earned national recognition across multiple sports, including men's basketball, football, golf, soccer, tennis, track and field, baseball and volleyball.
Located in the heart of one of America's great sports cities, the University of Memphis serves nearly 20,000 students and is recognized as a Carnegie R1 research institution, placing it among the nation's top research universities. Founded in 1912, the University combines a commitment to academic excellence, innovative research and competitive success while preparing student-athletes for achievement beyond graduation.
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
