University of Memphis Athletics
Memphis Athletics Renews Flagship Radio Partnership with Cumulus Media Memphis
Jul 22, 2026 | General
MEMPHIS, Tenn. – Cumulus Media Memphis has renewed its agreement with Tiger Sports Properties, the locally-based team of Learfield, extending the partnership for an additional multi-year term.
Under the agreement, Cumulus Media Memphis will continue to serve as the exclusive radio home for University of Memphis Tiger football, men's basketball and women's basketball, along with football and men's basketball coaches' shows. All broadcasts will air on News Talk 98.9 The Roar of Memphis (WKIM-FM), the official "Home of the Tigers."
"We are proud of our partnership with Tiger Sports Properties and the University of Memphis," said Morgan D. Bohannon, Vice President/Market Manager of Cumulus Media Memphis. "Being the 'Home of the Tigers' is a mutually beneficial partnership full of fast, fun action and filled with passion from the community."
The renewed agreement underscores Cumulus Memphis' ongoing commitment to delivering comprehensive coverage of Memphis Tigers athletics while expanding fan engagement across on-air, digital and social platforms.
"I take a lot of pride in our partnership with Learfield and the University of Memphis as the flagship station for the Memphis Tigers Radio Network," said Ditch, Program Director for News Talk 98.9 (WKIM-FM). "Around here, being 'The Tiger's Station' is a really big deal, and at Newstalk 98.9, The ROAR of Memphis, we carry that title loud and proud."
In addition to live game broadcasts, the partnership includes a wide range of promotional support, weekly features, and opportunities for fans to connect with coaches, players and the program throughout the year.
"As we enter one of the most transformational periods in the history of Memphis Athletics, partnerships like this are critical to building deeper connections with Tiger fans across the Mid-South," said Greg Gaston, General Manager of Tiger Sports Properties. "News Talk 98.9 The Roar of Memphis gives us a powerful platform to tell the story of our student-athletes, coaches, and programs while helping unite our university, our city and our supporters behind the bold future we're building for Memphis."
Across Cumulus Memphis stations and digital platforms, the collaboration will amplify Memphis Athletics with coordinated marketing support and expanded programming access.
HOW TO FOLLOW THE TIGERS: For complete information on Memphis Tigers Athletics, visit www.GoTigersGo.com and follow the team's social media channels on Twitter, Instagram and Facebook.
ABOUT CUMULUS MEDIA MEMPHIS
Cumulus Media Memphis is a leading radio broadcasting group serving the Mid-South, delivering music, news, sports, and entertainment across multiple stations and digital platforms, including News Talk 98.9 The Roar of Memphis, the official "Home of the Tigers."
ABOUT MEMPHIS ATHLETICS
The University of Memphis Tigers compete in NCAA Division I athletics and are a charter member of the American Conference. Memphis sponsors 19 intercollegiate sports and has built a tradition of excellence through conference championships, postseason appearances, bowl victories, NCAA Tournament berths and the development of student-athletes who excel in competition, the classroom and the community. The Tigers have earned national recognition across multiple sports, including men's basketball, football, golf, soccer, tennis, track and field, baseball and volleyball.
Located in the heart of one of America's great sports cities, the University of Memphis serves nearly 20,000 students and is recognized as a Carnegie R1 research institution, placing it among the nation's top research universities. Founded in 1912, the University combines a commitment to academic excellence, innovative research and competitive success while preparing student-athletes for achievement beyond graduation.
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Under the agreement, Cumulus Media Memphis will continue to serve as the exclusive radio home for University of Memphis Tiger football, men's basketball and women's basketball, along with football and men's basketball coaches' shows. All broadcasts will air on News Talk 98.9 The Roar of Memphis (WKIM-FM), the official "Home of the Tigers."
"We are proud of our partnership with Tiger Sports Properties and the University of Memphis," said Morgan D. Bohannon, Vice President/Market Manager of Cumulus Media Memphis. "Being the 'Home of the Tigers' is a mutually beneficial partnership full of fast, fun action and filled with passion from the community."
The renewed agreement underscores Cumulus Memphis' ongoing commitment to delivering comprehensive coverage of Memphis Tigers athletics while expanding fan engagement across on-air, digital and social platforms.
"I take a lot of pride in our partnership with Learfield and the University of Memphis as the flagship station for the Memphis Tigers Radio Network," said Ditch, Program Director for News Talk 98.9 (WKIM-FM). "Around here, being 'The Tiger's Station' is a really big deal, and at Newstalk 98.9, The ROAR of Memphis, we carry that title loud and proud."
In addition to live game broadcasts, the partnership includes a wide range of promotional support, weekly features, and opportunities for fans to connect with coaches, players and the program throughout the year.
"As we enter one of the most transformational periods in the history of Memphis Athletics, partnerships like this are critical to building deeper connections with Tiger fans across the Mid-South," said Greg Gaston, General Manager of Tiger Sports Properties. "News Talk 98.9 The Roar of Memphis gives us a powerful platform to tell the story of our student-athletes, coaches, and programs while helping unite our university, our city and our supporters behind the bold future we're building for Memphis."
Across Cumulus Memphis stations and digital platforms, the collaboration will amplify Memphis Athletics with coordinated marketing support and expanded programming access.
HOW TO FOLLOW THE TIGERS: For complete information on Memphis Tigers Athletics, visit www.GoTigersGo.com and follow the team's social media channels on Twitter, Instagram and Facebook.
ABOUT CUMULUS MEDIA MEMPHIS
Cumulus Media Memphis is a leading radio broadcasting group serving the Mid-South, delivering music, news, sports, and entertainment across multiple stations and digital platforms, including News Talk 98.9 The Roar of Memphis, the official "Home of the Tigers."
ABOUT MEMPHIS ATHLETICS
The University of Memphis Tigers compete in NCAA Division I athletics and are a charter member of the American Conference. Memphis sponsors 19 intercollegiate sports and has built a tradition of excellence through conference championships, postseason appearances, bowl victories, NCAA Tournament berths and the development of student-athletes who excel in competition, the classroom and the community. The Tigers have earned national recognition across multiple sports, including men's basketball, football, golf, soccer, tennis, track and field, baseball and volleyball.
Located in the heart of one of America's great sports cities, the University of Memphis serves nearly 20,000 students and is recognized as a Carnegie R1 research institution, placing it among the nation's top research universities. Founded in 1912, the University combines a commitment to academic excellence, innovative research and competitive success while preparing student-athletes for achievement beyond graduation.
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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